![]() ![]() ![]() “It really brought about a significant reflection and rethinking from the climate movements about who they was speaking to, and about how they needed to communicate. “2019 was an extraordinary shock,” said Huntley. Indeed, the election outcome led to a reflection within the climate movement about their strategies of communicating the urgency of climate change to the population, that is, to voters. The results revealed the election of a prime minister “who brought a lump of coal into the parliament when he was the Treasurer, waved it at the prime minister and said ‘this is coal, don’t be afraid of it’.” At the time, a widespread belief was that “2019 could see the end of a conservative government that wasn’t taking climate change seriously,” according to Huntley, “and the Adani campaign would actually not only boost the vote for the greens but help leverage the labor party that had slightly better climate policies into government.”īut reality did not meet expectations. The campaign focused on opposing the Adani coal mining projects in Queensland, which was considered extremely problematic for climate change and destructive to the natural environment. The first Australian climate electionĭuring the webinar, attended by more than 200 people, Huntley described the communication campaign organized by climate movements leading up to the 2019 elections in Australia. The 2019 Australian federal election was dubbed by the media “ the climate election”, due to the established public polling showing clearly that climate change was a real concern for Australians, and the common feeling was that the government should have been more serious about it. The quote comes from a CMCC webinar featuring Rebecca Huntley, one of Australia’s foremost researchers on social trends, whose title is the question “How to talk about climate change in a way that makes a difference?”. “Every electoral cycle where we don’t vote governments that are positive about acting on climate change is wasting time that we don’t have.” This is, loud and clear, the starting point of a reflection on how choosing the right messages and how to communicate them can have a serious impact on the future of a country, and consequently of the whole planet. ![]()
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